Involvement
Art Direction, Interaction Design, Usability Direction, User Interface Architecture
Silicon Valley software maker Epocrates, Inc. wanted a new web site to better market and distribute their highly regarded handheld medical reference products. One out of five doctors in the U.S. rely on these products to diagnose and treat their patients.
This redesign was a complex and considerable undertaking that involved working closely with Epocrates' Web Marketing team to achieve a web presence that was worthy of the company it would represent.
Months of research, design and testing produced a standards-based site which has a superior user experience, clearer branding and is faster loading than its predecessor. The site sets a benchmark for other players in their space.
